Feature: Rosella Eleanor LaFevre

by February 19, 2012
filed under Life

At Flurt we not only admire savvy business women who inspire others – we are motivated by them. Rosella, founder and editor-in-chief of MLTS Magazine runs the new and upcoming magazine aimed towards young women who strive to create the best, most fulfilling realities for themselves. We caught up with her to ask how she does it, and how we can too:

“[It all started] back in 6th grade. A friend helped me create all the content and then I produced 10 copies on regular white paper on my family’s monstrous copying machine. I sat there for what felt like hours, making double-sided copies and stapling them together. When I distributed these magazines to my classmates, I caused a stir with this tiny little blurb about a fellow classmate, who went unname. That was when I realized I could make an impact with my words and when my ambitions to run a magazine were cemented.”

And in March 2011, Rosella’s magazine was born. But not before it paid its dues.

“In July 2010, I settled on calling my publication M.L.T.S. Magazine. Still, despite pulling off a photo shoot at 2 a.m. with my friends that summer, I wasn’t sure it was the right time. I figured there were still some things I had to learn. And so in the meantime, I kept writing for my school newspaper, The Temple News, and my neighborhood newspaper and took an internship at two.one.five magazine. I collected a wealth of knowledge on how to and how not to run a publication.”

We asked Rosella to delve into that knowledge and to explain the challenges of running a magazine:

“Writers who don’t do their work. Ha! One of the challenges is delegating all of the things that need to be done in order to put together the magazine. And this is partly due to the fact that I have trouble recruiting great writers who turn their stuff in on time. Fact of the matter is, I think some journalism students are lazy, which is very sad to me. Even while running M.L.T.S., I’ve written or pitched pieces for publications that don’t pay. I’ve always figured, at least until I graduate college, I can afford writing for free because it’s exposure, it’s networking, it’s a goddarn clip. And let me tell you, a clip is a clip is a clip.
Also, because I really don’t make much money off of the magazine, there are certain things we can’t do. It’s hard to promote a magazine with no budget.

But there are many rewards!” Rosella confirms.

“I get to influence the writing of the next generation of writers. While I know I don’t know everything, I know a lot about writing and if everyone else attending college for journalism is getting as much out of their classes as I am, they definitely need to get out there and work with real editors. My Magazine Article Writing class ended last semester and a girl who’d written for the magazine and was taking it with me came up to me and said she’d learned more from my editing her work than she did the entire 15 weeks of class. That felt pretty good!

My hope is that M.L.T.S. Magazine will give young women the courage and some of the tools to do whatever they want. [I] hope that they take away the message that they can do anything they set their minds to.”

Check out MLTS Magazine at mltsmag.com


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