After American families and friends come together to feast on Thanksgiving Day, it’s a national tradition to go out and take advantage of the sales on Black Friday. However, another tradition more and more people are celebrating is Buy Nothing Day, an international protest against consumerism celebrated annually just after American Thanksgiving.
“Today, humanity faces a stark choice: Save the planet and ditch capitalism, or save capitalism and ditch the planet.” – Fawzi Ibrahim
Nations that celebrate this day include Canada, the United States, the United Kingdom, Sweden, France, Finland, Japan, Denmark, the Netherlands and Hungary. To celebrate, simply don’t buy ANYTHING on November 28 if you live in North America, and November 29 if you live outside of North America.
On the Buy Nothing Day campaign page by Adbusters, it asks us to analyze how our actions affect society around us. On the site it states, “until we challenge the entrenched values of capitalism – that the economy must always keep growing, that consumer wants must always be satisfied, that immediate gratification is imperative – we’re not going able to fix the gigantic psycho-financial-eco crisis of our times.”
Adbusters goes on to say that the challenge is a deeply personal one in a world where every inch of the capitalist system is bullying you into submission. Can you resist when advertisers hound you day and night? This Black Friday, a massive, absurd and destructive consumerist machine will coordinate against you for one simple reason – to convince you to max out your credit card to buy shit you don’t need so that a broken system stays afloat.
Buy Nothing Day is a small point in time that gives you a reason to remember what real living is all about, while allowing you radical empowerment as you feel a strange magic creeping back into your life. Adbusters asks you to join millions of people in over 60 countries on November 28/29 and see what it feels like to get this magic back.
Want to make a more powerful statement? Put up posters, organize a credit card cut up or simply share this article with your friends and family.
Will you be celebrating Buy Nothing Day? Let us know in the comments below.