April Beer is a Vancouver-based makeup artist from Ontario, Canada. She’s traveled to many other cities and countries for her profession. She loves all kinds of makeup from fashion and beauty to special effects in film and television. Her goal as an artist is to bring characters to life and help people express themselves through makeup. We caught up with April to ask her some FAQs about how to apply makeup properly and what her thoughts are on the beauty industry – and she even showed us an easy, fresh summer look.
1. What’s something most people don’t know when applying makeup?
Most people, especially young women who don’t wear makeup often have trouble finding the right foundation. The most basic place to start and sometimes the hardest is finding you correct colour.If you really aren’t sure don’t be afraid to ask someone at the makeup counter.Sephora and Mac both have people who are there for just that.The number one rule when matching it yourself is to apply it to your neck – that way you avoid that mask-like look where the foundation ends and your skin begins. Test foundation on the inside of your wrist for the best match. The other thing to be aware of is your skin type. Some foundations are better for dry skin, others for oily or combination.
2. What’s a mistake people make all the time?
There are 2 things I consider big mistakes when applying makeup. One is letting someone tell you what looks best on you. There are so many people who will tell you a rule about a certain face shape or hair colour – but at the end of the day makeup needs to make you feel good. If you love the way it looks but it goes against all those rules, then do it. The second is not having a good skin care routine before you put makeup on. The better your skin looks beforehand the better the make-up sits on your face. Find a routine that gives your skin that glow and it’ll be enhanced through your makeup.
3. What’s your response to people who think women shouldn’t wear makeup?
I think people should be confident without makeup on. Going a day here and there with a clean face can not only let your skin breathe but remind you of why you wear makeup in the first place. It’s important to remember that makeup doesn’t define you – it’s simply a way of expressing yourself. If you love makeup and the way you feel with it on, go crazy! if you dislike wearing it, then don’t let someone say you need it. I personally don’t wear makeup on a daily basis. To me, it’s like putting on a fancy dress – I feel great when I do it on occasion, but I don’t want to put in the effort every day.
4. Give an example of an easy, fresh summer look.
This summer bright lip colours are a bold, fun statement. Also, instead of a heavy foundation try a light powder or tinted SPF moisturizer so you have less touching up to worry about in the heat. Finally, add a bit of bronzer to the cheeks to get that sun-kissed look. (See photo above.)
5. What advice do you have for people who want to be more brave but don’t know where to start?
If you want to take some makeup risks but are a bit nervous about where to start, I suggest first making a night out of it with friends. Have a girls night and let someone else do your makeup – you can see what other ideas people have and spend a night hanging with friends instead of trying something before work and spending your day wondering if it looks bad. I like to try one bold new thing at a time, so I might pick one day where I do an intense eye but everything else is basic. If you feel brave go have a professional do whatever they think will look good. We love the creative freedom! Besides, it’s just makeup – it’ll wash off.
Follow April Beer on instagram at april.beer.