How to Find Cruelty Free Beauty Products

by March 25, 2014
filed under Activism, Style

animalsI think it’s safe to say that most of us want to look and feel our best. Whether that means a bright red lip and sultry shadow, or a look that screams simplicity, it really depends on the individual. Some of us have whole totes devoted to polishes, creams and powders.

Though these personal care items often seem to be just that…personal, we don’t always give much thought to who else has, ahem, ‘worn them.’ What I mean to say is there are those out there who had these products tested on them to make sure they are safe for human use. I’m talking, of course, about rabbits and other animals.

Unfortunately, there aren’t loads of bunnies out there sporting a smokey eye and smelling of vanilla. The tests they put these animals under are far, far crueler.

Have you ever heard of the Draize test? Named after the toxicologist John H. Draize, the Draize test (one of many cruel practices) involves products being dropped into the eyes of rabbits. Rabbits don’t blink and therefor cannot naturally rinse their eyes. These chemicals are left in their eyes for hours, days, even a few weeks at time to determine any harmful effects. And it’s not as though the scientists stop when they find that the rabbit tolerates the chemical. No, if the dosage is tolerated then the dosage is upped until it is determined that the animal cannot tolerate any more. It’s called ‘maximum tolerated dose’ (also the name of a documentary on the topic on animal testing).

Fortunately, there are plenty of brands out there that choose not to test on animals. Here are a few tips on transitioning from conventional products to cruelty-free ones:


To help you out, here is a list of some of my favorite brands. Keep in mind that this list is far from exhaustive and is really just what I like to use:

Hair: Shikai, Giovanni, Nature’s Gate
Body: Toms of Maine (unscented for the lady parts), Dr. Bronner’s, JASON, Lush
Face: Alba Botanica, Yes to Carrots, Desert Essence
Makeup: I wear makeup so infrequently that I’m  not as hip to the vegan makeup thing as others, so I when I asked my friends they recommended Pacifica and E.L.F.

For more brands, check out PETA’s cruelty free company search here or check out Leaping Bunny.

Do you know any quality brands that don’t test on animals? Let me know in the comments below.

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