The Future of Fashion: Startup Fashion Week Shows What Female Entrepreneurs are Bringing to Fashion, Business and Technology

by October 16, 2014
filed under Style
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Photos by Shawn Goldberg

What does the future of fashion look like? Startup Fashion Week knows the answer, and they showed us last week at their premiere week-long event in Toronto.

With talent from across Canada, Startup Fashion Week took center stage at BitMaker Labs, Ryerson Digital Media Zone and Shopify in downtown Toronto from October 6 to 9. The focus of the event was on the merging of business, fashion and technology, along with the educational aspects of each.

Opening night showcased a variety of designers including Beacon and Lively, designers of the most fashionable piece of wearable technology in development. With a nod to the future of where the fashion world is headed, founder of Start Up Fashion Week Jodi Goodfellow wanted to showcase the best and brightest Canada has to offer. Along with Beacon and Lively, Heddoko showed audiences how their wearable sports technology aides users in getting the most from the workout – imagine, clothing that comes with a coach!

At the Business of Fashion forum on Day Two of Startup Fashion Week, attendees learned the ins and outs of the fashion world from pros such as Erin Lubelsky of, one of Canada’s largest online original fashion retailers. Startup Fashion Week was not only an event but a bringing together of aspiring minds and designers, seasoned marketers and the business savvy in the hopes that the likeminded can all learn from each other, collaborate and expand their minds, designs and businesses.

The events came to a close with a breathtaking runway show featuring Atelier Guarin, Klatt, The Wild North, Maybe by Catalfo, Vanika and a special segment of wearable tech.

Flurt was moved by the coming together of the fashion, business and technology communities of Canada and will be covering the events in greater detail, along with interviews and more photos in the Winter 2014 issue. Watch for the issue which will be published on our website in December.

Learn more about Startup Fashion Week here.

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