Why We Need to Get Rid of the Plus Size Label

by March 18, 2016
filed under Style

If I were to take a poll of people that believe we should get rid of the term ‘plus-size,’  I’m sure I would get a fair amount of hands going up in agreement. What does it really mean to be plus-sized? We need to start taking a handle on how we make our clothes more accessible for everyone.

For example, when it comes to pants, just because your pant leg size goes up doesn’t mean your waist size also does. What about our short and peach or tall and pear ladies? We need to make customized, fitting jeans more readily available. Not all 5’1’’ women are a size zero and neither are those that are 6’1”. And what about the appearance of our clothes in general? Fashion seems to have this warped perspective that women over a specific size are not interested in fashion. But regardless of your size, you deserve chic clothes too.

There are some brands that are more at fault for not being plentiful with their sizes – one of them is certainly Brandy Melville. Many sources online, including Buzzfeed, have taken photographs of different women trying on outfits to show that Brandy Melville’s ‘one size fits all’ does not in fact fit all. This term should be specifically reserved for hats and mittens, not boyfriend jeans and ‘baggy’ sweaters. Brandy Melville has such cute clothes, but it would be nice if they would cater to more than those who are a size four and below.

We’re missing the mark when it comes to what people need. Most average North American women don’t look like models. Besides, how can we even attempt to define what beauty truly is? We each have our own perception of beauty, and this shouldn’t be dictated by clothing companies. Not only do we need to change the way clothing is made but also how we market it. Why do average-sized women get the plus-sized label when those who fit model-sized clothing are marketed as the average?

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